Content as Experience
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day 2, 06.10.2007
etc publications host a workshop about content as experience
at
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| day 1 | day 2 |
Ideas are taking shape and other than expected the main tools are not computers, but hands. Each groups is cutting, glueing, sketching, ...
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HELL HOTEL
Result: The group created a broschure/photoalbum to inform and raise the interest of the public through unusual imagery and a text by a reporter who wrote a diary/blog about being at the hotel.
Potential: There is a strong sense of understanding for the power of a good storyline. This should be developed even further. Since the group has proven a sense for performing their presentations, they would certainly be able to workout all details of the experience in their hotel as well.
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THE CLIMATE OF 07
Result: The groups has decided to document the climate of one year in a glas box and to stick with the simplicity of the idea. During the day the inside of the cube it is like a museum, which shows the difference between inside and outside world, with a growing contrast over the years. At night it will react to the emissions around during the day and glow in a kind of alert scale color.
Potential: Despite of what we said before the simpliciey and beauty of the idea are striking and it is also an important learning that sometimes it is important to keep it simple.
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A DROP OF WATER
Result: The museum is build as a model, with a logotype bridge. Visitors will enter through a waterfall gate. In the center of the museum there is a block of ice. Actions in the exhibition influenc how fast the block melts.
Outside the building has a mirror fassade (reflects water and the city, ... almost disappears) Inside there are different rooms with a strong message e.g. the smoke room where one needs to shut down old factories to reduce emission. The floor is transparent and visitors can see the water underneath.
In the museum there is „zero tolerance about text or audio information“ the whole show is purely visual. No preaching, but a total immersive experience.
Potential: With an intense use of media, the relevance of transforming information into a physical experience e.g. through an interface becomes way more import. Other media e.g. sound, temperature, ... should also be considered.
Quote:
if you wanna make the world a better place
take a look at yourself, and make a change
I'm starting wih the man in the mirror
I'm asking him to change his way
(Michael Jackson)
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SPIRAL OF CONSUMPTION
Result: The group focused on visualising the density of the spaces and how it would develop from room one to four. As an example for the high level of detail (e.g. real world objects with content text on) a spray can has been customized. Also the media in the exhibition should reflect the level of change. In the end you have to enter the bad / sad outside-real-world as a forced experience.
Potential: The dejavue like storyline could be very strong. It is important that the level of details is really worked out well. So that visitors with only short amount of time enjoy the visit as much as those who spend hours in exploring the rooms.
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WHAT YOU SEE IS WHAT YOU DID
Result: The group focused on what the museum should look like and build a real nice model. They considered the location (outside the city, on a mountain top to see the nature and what needs to be protected) but did not develop further content details. The filter room works as a starting point. Visitor actions in different environments would influence the climate in the whole museum. Visitors get a newspaper at the exit according to the choices they made during their stay.
Potential: The group created a landmark, which has become an important part of the key to success in recent years (the Billbao Guggenheim effect). The should aply the quality (clearity, etc.) of the bulding to the interior as well.
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3 SPHERES
Result: Title of the show would be „you make a difference“. Visitors will get a low-energy lamp as a ticket to make a difference at home. In a big white room with projection, a big window roof and cardboard furniture around for those waiting there are three different climate spheres where visitors can feel the nature and experience the climate.
One sphere is grey (smoke, subtrain car, ... to promote public transport), one is yellow (lightbulps and powerbuttons, switch of the lights, to save energy...) and one is green (rainforrest, Q&A test, if visitors answer wrong the trees around them disappear, ...)
Potential: It is nice to have such kind of poetic installation. The contrast between inside outside the spheres would need to be enhanced to make to moment of surprise stronger.
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